Apple Intelligence
Apple Intelligence runs small models on-device with Private Cloud Compute for heavier requests, and hands off broader questions to a partner chatbot.
Full Apple Intelligence record →Head to head
Apple Intelligence vs ERNIE Bot
Apple Intelligence (Apple) and ERNIE Bot (Baidu) both sit in Writing. ERNIE Bot shipped more tracked changes in the last 30 days (25 vs 3). Every value below comes from the latest crawl of the vendors' own pages.
| Attribute | Apple Intelligence Apple | ERNIE Bot Baidu |
|---|---|---|
| Segment | Writing | Writing |
| Version | Siri AI | 5.0-thinking-preview |
| Entry cost | Free for users. Developers in the App Store Small Business Program (under 2M downloads) get Private Cloud Compute at no cloud API cost. | Pay-as-you-go API pricing based on tokens. Token Plan Personal Edition and some free trials available. |
| Pricing tiers | Apple Intelligence free | Token Plan Personal Edition / Pay-as-you-go free |
| Model stack | Apple Foundation Models · Apple On-Device (~3B) · Apple Server Foundation · Third-party chatbot handoff | DeepSeek-V3.1 · ERNIE 4.5 (open weights) · ERNIE 4.5 Turbo · ERNIE 4.5 Turbo VL · ERNIE 4.5 VL 28B A3B · ERNIE 5.0 · ERNIE X1.1 Preview · ernie-4.5-turbo-128k · ERNIE-5.0-Thinking-Preview |
| Context window | Device-dependent | 119k |
| Public API | ||
| Routes models | ||
| Changes / 30d | 3 | 25 |
| Origin | Global | China |
| Capabilities | On-device models, Private Cloud Compute, Writing Tools, Image Playground, Foundation Models framework, Siri AI, Visual Intelligence, Write with Siri | Multimodal input, Search integration, Digital humans, Enterprise Qianfan platform, Multi-Agent, RAG, Multimodal, OCR |
ERNIE Bot
Baidu's assistant (Wenxin Yiyan), backed by the ERNIE model line and integrated into Baidu Search.
Full ERNIE Bot record →