Clay
Waterfalls dozens of data providers and writes personalised sequences with AI.
Full Clay record →Head to head
Clay (Clay) and 11x (11x) both sit in Marketing. 11x is the cheaper entry point at Pricing is not published on the website. A live demo is required.. 11x shipped more tracked changes in the last 30 days (7 vs 5). Every value below comes from the latest crawl of the vendors' own pages.
| Attribute | Clay Clay | 11x 11x |
|---|---|---|
| Segment | Marketing | Marketing |
| Version | Workflows | Alice & Julian |
| Entry cost | Free tier · from $149/mo | Pricing is not published on the website. A live demo is required. |
| Pricing tiers | Free free · Starter $149 · Explorer $349 · Pro $800 | — |
| Model stack | ChatGPT · Claygent · Claygents · GLM 5.2 · GPT-4 · GPT-4o · Kimi K2.6 · Sculptor AI | Alice · Julian · Undisclosed · unspecified |
| Context window | Not published | — |
| Public API | ||
| Routes models | ||
| Changes / 30d | 5 | 7 |
| Origin | Global | United States |
| Capabilities | Data waterfall, Claygent research agent, CRM sync, Signal triggers, Sequence writing, Data marketplace, Waterfall enrichment, Claygents (AI Agent) | Autonomous prospecting, Multichannel outreach, CRM sync, Voice agent, AI SDR, AI Phone Agent, Lead Qualification, Outbound Lead Generation |
Waterfalls dozens of data providers and writes personalised sequences with AI.
Full Clay record →Alice and Julian, digital SDR workers that prospect, email and book meetings.
Full 11x record →