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Clay

Clay · #2 most active of 12 in Marketing

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Waterfalls dozens of data providers and writes personalised sequences with AI.

100

Trust score · Verified

3 data points checked · 2026-11-02

Model stack: VerifiedEntry price: VerifiedVersion: VerifiedHow this works →

Current version

Claygent

Entry cost

Free tier · from $60/mo

Changes / 30d

11

The short answers · verified November 8, 2026

What is the latest version of Clay?
The current shipped version of Clay is Claygent, as of November 8, 2026.
How much does Clay cost?
Clay starts at $60 per month on its cheapest paid tier, as of November 8, 2026.
What AI model does Clay use?
Clay runs primarily on GLM 5.2.

Source: Clay — clay.com · Reusable under CC BY 4.0 — cite Tomorrow

Capabilities

  • Data waterfall
  • Claygent research agent
  • CRM sync
  • Signal triggers
  • Sequence writing
  • Data marketplace
  • Waterfall enrichment
  • Claygents (AI Agent)
  • Signals and Intent tracking
  • CRM enrichment
  • TAM sourcing
  • Automated inbound
  • Sequencer
  • Clay MCP
  • Reverse ETL
  • Data Marketplace
  • Waterfall Enrichment
  • AI Agent (Claygents)
  • Signals & Intent Tracking
  • CRM Enrichment
  • Lead Scoring
  • TAM Sourcing
  • Native Sequencer
  • API & CLI
  • Claygents (AI Agents)
  • Signals & Intent
  • CLI & API
  • Signals and Intent
  • Automated Inbound
  • Automated Outbound
  • AI formatting
  • Waterfalls
  • Claygents
  • CLI/API
  • Data infrastructure
  • Claygents AI Agent
  • Clay CLI/API
  • Automated outbound
  • Waterfall
  • Lead scoring
  • Launch Ads
  • Workflows
  • Workflows orchestration
  • CLI/API coding agent
  • MCP for rep
  • Signals and intent
  • Lead Enrichment
  • AI Agents (Claygents)
  • Web Scraping
  • API/CLI
  • MCP for Reps
  • Clay Ads
  • Claygents AI Web Scraper
  • MCP for reps
  • Claygents AI
  • Account Agents
  • AI Agentic Workflows
  • Email Sequencer
  • Web scraping
  • Email sequencer
  • CLI/API agent plugin
  • Audiences
  • Claygents AI Research
  • Signals & intent
  • Data enrichment
  • AI Web Scraper (Claygent)
  • Inbound lead scoring
  • Signals & Intent tracking
  • CLI/API Agent plugin
  • CLI/API plugin
  • AI workflows
  • Ads Sync
  • Inbound SDR agent
  • Multi-provider waterfalls
  • Claygent AI agent
  • Job change tracking
  • CRM auto-sync
  • Ad audiences sync
  • Clay Sequencer
  • Visual workflows
  • Claygent (AI agent)
  • Claygent (AI Agent)
  • Claygent
  • Agents
  • Orchestration
  • Activation
  • Claygent AI Agent
  • Job Change Tracking
  • Signals
  • Ads integration
  • API
  • Web intent signals
  • Signals and Intent Tracking
  • Enrichment
  • AI agents
  • Job change signals
  • Ads audience sync
  • Ad audience sync
  • Web webhooks
  • Ads sync

Pricing

  • Free

    500 actions/mo, 100 data credits/mo

    Free

  • Launch

    Starts at 15,000 actions/mo and 3,000 data credits/mo

    $60

  • Growth

    Starts at 40,000 actions/mo and 6,000 data credits/mo

    $205

  • Enterprise

    Custom volume and features

    Free

Entry price over time

6/15/2026 · $13411/8/2026 · $60

Geek mode

Models under the hood

  • ChatGPT

    OpenAI

    inferred
  • Claygent

    Clay

    inferred
  • Claygents

    Clay

    inferred
  • GLM 5.2

    Zhipu AI

    disclosed
  • GPT-4

    OpenAI

    inferred
  • GPT-4o

    OpenAI

    inferred
  • Kimi K2.6

    Moonshot AI

    disclosed
  • Sculptor AI

    Clay

    unknown

Context window

Not published

Public API

yes

Multi-model routing

yes

Stack signals

  • ai-agent
  • data-enrichment
  • sales-engagement

Shared model stack

Other tracked products running on the same foundation models — a quick read on how much of the catalog moves when one of these models changes.

green disclosed · amber inferred · grey unattributed. Aliases are folded into one model; provider concentration counts only models with an established vendor.

Reported scale

Reference data. Each figure is whatever the source actually said — weekly users, downloads, revenue run-rate — with its own definition and date. These are not comparable between tools and are never used to rank anything.

No public usage figure on record for this product.

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Change history

  • pricing

    Entry price decreased to $60/mo

    $185$60

    source
  • capability

    New capabilities: Ads sync

    99 tracked100 tracked · +Ads sync

    source
  • pricing

    Entry price increased to $185/mo

    $54$185

    source
  • pricing

    Entry price decreased to $54/mo

    $60$54

    source
  • capability

    New capabilities: Web webhooks

    98 tracked99 tracked · +Web webhooks

    source
  • capability

    New capabilities: Ad audience sync

    97 tracked98 tracked · +Ad audience sync

    source
  • capability

    New capabilities: Ads audience sync

    96 tracked97 tracked · +Ads audience sync

    source
  • pricing

    Entry price increased to $60/mo

    $54$60

    source
  • capability

    New capabilities: Job change signals

    95 tracked96 tracked · +Job change signals

    source
  • pricing

    Entry price decreased to $54/mo

    $60$54

    source
  • capability

    New capabilities: Enrichment, AI agents

    93 tracked95 tracked · +Enrichment, AI agents

    source
  • capability

    New capabilities: Signals and Intent Tracking

    92 tracked93 tracked · +Signals and Intent Tracking

    source
  • capability

    New capabilities: Web intent signals

    91 tracked92 tracked · +Web intent signals

    source
  • capability

    New capabilities: API

    90 tracked91 tracked · +API

    source
  • pricing

    Entry price increased to $60/mo

    $54$60

    source
  • capability

    New capabilities: Ads integration

    89 tracked90 tracked · +Ads integration

    source
  • pricing

    Entry price decreased to $54/mo

    $60$54

    source
  • capability

    New capabilities: Claygent AI Agent, Job Change Tracking, Signals

    86 tracked89 tracked · +Claygent AI Agent, Job Change Tracking, Signals

    source
  • capability

    New capabilities: Agents, Orchestration, Activation

    83 tracked86 tracked · +Agents, Orchestration, Activation

    source
  • capability

    New capabilities: Claygent

    82 tracked83 tracked · +Claygent

    source
  • pricing

    Entry price decreased to $60/mo

    $167$60

    source
  • capability

    New capabilities: Claygent (AI Agent)

    81 tracked82 tracked · +Claygent (AI Agent)

    source
  • pricing

    Entry price increased to $167/mo

    $60$167

    source
  • capability

    New capabilities: Claygent (AI agent)

    80 tracked81 tracked · +Claygent (AI agent)

    source
  • pricing

    Entry price increased to $60/mo

    $54$60

    source
  • pricing

    Entry price decreased to $54/mo

    $60$54

    source
  • capability

    New capabilities: Clay Sequencer, Visual workflows

    78 tracked80 tracked · +Clay Sequencer, Visual workflows

    source
  • capability

    New capabilities: Multi-provider waterfalls, Claygent AI agent, Job change tracking

    73 tracked78 tracked · +Multi-provider waterfalls, Claygent AI agent, Job change tracking, CRM auto-sync, Ad audiences sync

    source
  • version

    Clay moved to Claygent

    ClayClaygent

    source
  • pricing

    Entry price increased to $60/mo

    $0$60

    source
  • capability

    New capabilities: Inbound SDR agent

    72 tracked73 tracked · +Inbound SDR agent

    source
  • capability

    New capabilities: Ads Sync

    71 tracked72 tracked · +Ads Sync

    source
  • capability

    New capabilities: AI workflows

    70 tracked71 tracked · +AI workflows

    source
  • capability

    New capabilities: CLI/API plugin

    69 tracked70 tracked · +CLI/API plugin

    source
  • capability

    New capabilities: CLI/API Agent plugin

    68 tracked69 tracked · +CLI/API Agent plugin

    source
  • capability

    New capabilities: Data enrichment, AI Web Scraper (Claygent), Inbound lead scoring

    64 tracked68 tracked · +Data enrichment, AI Web Scraper (Claygent), Inbound lead scoring, Signals & Intent tracking

    source
  • capability

    New capabilities: Signals & intent

    63 tracked64 tracked · +Signals & intent

    source
  • version

    Clay moved to Clay

    WorkflowsClay

    source
  • pricing

    Entry price decreased to $0/mo

    $149$0

    source
  • model

    Clay added GPT-4 to its model stack

    ChatGPT, Claygent, Claygents, GLM 5.2, GPT-4o, Kimi K2.6, Sculptor AIChatGPT, Claygent, Claygents, GLM 5.2, GPT-4, GPT-4o, Kimi K2.6, Sculptor AI

    source
Subscribe to Clay changes

Clay compared

Straight head-to-head pages against the busiest products in Marketing.

How to cite this page

Free to cite and reuse under CC BY 4.0. Permalink: https://tomorrow.aliensquad.ai/tools/clay

APA
Tomorrow. (2026). Clay — version, pricing and model stack [Data set entry]. AlienSquad. Retrieved 2026-11-08, from https://tomorrow.aliensquad.ai/tools/clay
BibTeX
@misc{tomorrow-tools-clay,
  author       = {{Tomorrow}},
  title        = {Clay — version, pricing and model stack},
  year         = {2026},
  publisher    = {AlienSquad},
  howpublished = {\url{https://tomorrow.aliensquad.ai/tools/clay}},
  note         = {Accessed: 2026-11-08}
}