Marketing

Clay

Clay · #3 most active of 12 in Marketing

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Waterfalls dozens of data providers and writes personalised sequences with AI.

100

Trust score · Verified

3 data points checked · 2026-09-13

Model stack: VerifiedEntry price: VerifiedVersion: VerifiedHow this works →

Current version

Workflows

Entry cost

Free tier · from $149/mo

Changes / 30d

5

The short answers · verified September 14, 2026

What is the latest version of Clay?
The current shipped version of Clay is Workflows, as of September 14, 2026.
How much does Clay cost?
Clay starts at $149 per month on its cheapest paid tier, as of September 14, 2026.
What AI model does Clay use?
Clay runs primarily on GLM 5.2.

Source: Clayclay.com · Reusable under CC BY 4.0 — cite Tomorrow

Capabilities

  • Data waterfall
  • Claygent research agent
  • CRM sync
  • Signal triggers
  • Sequence writing
  • Data marketplace
  • Waterfall enrichment
  • Claygents (AI Agent)
  • Signals and Intent tracking
  • CRM enrichment
  • TAM sourcing
  • Automated inbound
  • Sequencer
  • Clay MCP
  • Reverse ETL
  • Data Marketplace
  • Waterfall Enrichment
  • AI Agent (Claygents)
  • Signals & Intent Tracking
  • CRM Enrichment
  • Lead Scoring
  • TAM Sourcing
  • Native Sequencer
  • API & CLI
  • Claygents (AI Agents)
  • Signals & Intent
  • CLI & API
  • Signals and Intent
  • Automated Inbound
  • Automated Outbound
  • AI formatting
  • Waterfalls
  • Claygents
  • CLI/API
  • Data infrastructure
  • Claygents AI Agent
  • Clay CLI/API
  • Automated outbound
  • Waterfall
  • Lead scoring
  • Launch Ads
  • Workflows
  • Workflows orchestration
  • CLI/API coding agent
  • MCP for rep
  • Signals and intent
  • Lead Enrichment
  • AI Agents (Claygents)
  • Web Scraping
  • API/CLI
  • MCP for Reps
  • Clay Ads
  • Claygents AI Web Scraper
  • MCP for reps
  • Claygents AI
  • Account Agents
  • AI Agentic Workflows
  • Email Sequencer
  • Web scraping
  • Email sequencer
  • CLI/API agent plugin
  • Audiences
  • Claygents AI Research

Pricing

  • Free

    Free

  • Starter

    $149

  • Explorer

    $349

  • Pro

    $800

Entry price over time

6/15/2026 · $1349/14/2026 · $149

Geek mode

Models under the hood

  • ChatGPT

    OpenAI

    inferred
  • Claygent

    Clay

    inferred
  • Claygents

    Clay

    inferred
  • GLM 5.2

    Zhipu AI

    disclosed
  • GPT-4

    OpenAI

    inferred
  • GPT-4o

    OpenAI

    inferred
  • Kimi K2.6

    Moonshot AI

    disclosed
  • Sculptor AI

    Clay

    unknown

Context window

Not published

Public API

yes

Multi-model routing

yes

Stack signals

  • Salesforce
  • Snowflake
  • HubSpot
  • Intercom
  • Canva
  • LinkedIn
  • Meta
  • Google Ads
  • HG Insights

Shared model stack

Other tracked products running on the same foundation models — a quick read on how much of the catalog moves when one of these models changes.

green disclosed · amber inferred · grey unattributed. Aliases are folded into one model; provider concentration counts only models with an established vendor.

Reported scale

Reference data. Each figure is whatever the source actually said — weekly users, downloads, revenue run-rate — with its own definition and date. These are not comparable between tools and are never used to rank anything.

No public usage figure on record for this product.

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Change history

  • model

    Clay added GPT-4 to its model stack

    ChatGPT, Claygent, Claygents, GLM 5.2, GPT-4o, Kimi K2.6, Sculptor AIChatGPT, Claygent, Claygents, GLM 5.2, GPT-4, GPT-4o, Kimi K2.6, Sculptor AI

    source
  • capability

    New capabilities: Claygents AI Research

    62 tracked63 tracked · +Claygents AI Research

    source
  • capability

    New capabilities: Audiences

    61 tracked62 tracked · +Audiences

    source
  • capability

    New capabilities: CLI/API agent plugin

    60 tracked61 tracked · +CLI/API agent plugin

    source
  • capability

    New capabilities: Email sequencer

    59 tracked60 tracked · +Email sequencer

    source
  • capability

    New capabilities: Web scraping

    58 tracked59 tracked · +Web scraping

    source
  • capability

    New capabilities: AI Agentic Workflows, Email Sequencer

    56 tracked58 tracked · +AI Agentic Workflows, Email Sequencer

    source
  • capability

    New capabilities: Account Agents

    55 tracked56 tracked · +Account Agents

    source
  • capability

    New capabilities: Claygents AI

    54 tracked55 tracked · +Claygents AI

    source
  • model

    Clay added GPT-4o to its model stack

    ChatGPT, Claygent, Claygents, GLM 5.2, Kimi K2.6, Sculptor AIChatGPT, Claygent, Claygents, GLM 5.2, GPT-4o, Kimi K2.6, Sculptor AI

    source
  • version

    Clay moved to Workflows

    Workflows in ClayWorkflows

    source
  • capability

    New capabilities: MCP for reps

    53 tracked54 tracked · +MCP for reps

    source
  • model

    Clay added Sculptor AI to its model stack

    ChatGPT, Claygent, Claygents, GLM 5.2, Kimi K2.6ChatGPT, Claygent, Claygents, GLM 5.2, Kimi K2.6, Sculptor AI

    source
  • capability

    New capabilities: Claygents AI Web Scraper

    52 tracked53 tracked · +Claygents AI Web Scraper

    source
  • version

    Clay moved to Workflows in Clay

    ClayWorkflows in Clay

    source
  • capability

    New capabilities: Clay Ads

    51 tracked52 tracked · +Clay Ads

    source
  • capability

    New capabilities: Lead Enrichment, AI Agents (Claygents), Web Scraping

    46 tracked51 tracked · +Lead Enrichment, AI Agents (Claygents), Web Scraping, API/CLI, MCP for Reps

    source
  • model

    Clay added ChatGPT to its model stack

    Claygent, Claygents, GLM 5.2, Kimi K2.6ChatGPT, Claygent, Claygents, GLM 5.2, Kimi K2.6

    source
  • capability

    New capabilities: Signals and intent

    45 tracked46 tracked · +Signals and intent

    source
  • capability

    New capabilities: MCP for rep

    44 tracked45 tracked · +MCP for rep

    source
  • capability

    New capabilities: CLI/API coding agent

    43 tracked44 tracked · +CLI/API coding agent

    source
  • capability

    New capabilities: Workflows orchestration

    42 tracked43 tracked · +Workflows orchestration

    source
  • model

    Clay added Claygents to its model stack

    Claygent, GLM 5.2, Kimi K2.6Claygent, Claygents, GLM 5.2, Kimi K2.6

    source
  • capability

    New capabilities: Workflows

    41 tracked42 tracked · +Workflows

    source
  • model

    Clay added Claygent to its model stack

    GLM 5.2, Kimi K2.6Claygent, GLM 5.2, Kimi K2.6

    source
  • capability

    New capabilities: Lead scoring, Launch Ads

    39 tracked41 tracked · +Lead scoring, Launch Ads

    source
  • model

    QA auto-correction: model stack updated to Kimi K2.6, GLM 5.2 after a unanimous jury read of the source page

    Claude, GPT-5.2Kimi K2.6, GLM 5.2

    source
  • capability

    New capabilities: Waterfall

    38 tracked39 tracked · +Waterfall

    source
  • capability

    New capabilities: Data infrastructure, Claygents AI Agent, Clay CLI/API

    34 tracked38 tracked · +Data infrastructure, Claygents AI Agent, Clay CLI/API, Automated outbound

    source
  • version

    Clay moved to Clay

    2026 platformClay

    source
  • capability

    New capabilities: Waterfalls, Claygents, CLI/API

    3110

    source
  • capability

    New capabilities: Signals and Intent, Automated Inbound, Automated Outbound

    2710

    source
  • capability

    New capabilities: Claygents (AI Agents), Signals & Intent, CLI & API

    2410

    source
  • capability

    New capabilities: Data Marketplace, Waterfall Enrichment, AI Agent (Claygents)

    1510

    source
  • capability

    New capabilities: Data marketplace, Waterfall enrichment, Claygents (AI Agent)

    510

    source
  • pricing

    Starter plan raised from $134 to $149 per month

    134.00149.00

    source
Subscribe to Clay changes

Clay compared

Straight head-to-head pages against the busiest products in Marketing.

How to cite this page

Free to cite and reuse under CC BY 4.0. Permalink: https://tomorrow.aliensquad.ai/tools/clay

APA
Tomorrow. (2026). Clay — version, pricing and model stack [Data set entry]. AlienSquad. Retrieved 2026-09-17, from https://tomorrow.aliensquad.ai/tools/clay
BibTeX
@misc{tomorrow-tools-clay,
  author       = {{Tomorrow}},
  title        = {Clay — version, pricing and model stack},
  year         = {2026},
  publisher    = {AlienSquad},
  howpublished = {\url{https://tomorrow.aliensquad.ai/tools/clay}},
  note         = {Accessed: 2026-09-17}
}