Icon
Ad creative generation and performance iteration.
Full Icon record →Head to head
Icon vs Clay
Icon (Icon) and Clay (Clay) both sit in Marketing. Clay is the cheaper entry point at Free tier · from $149/mo. Clay shipped more tracked changes in the last 30 days (5 vs 0). Every value below comes from the latest crawl of the vendors' own pages.
| Attribute | Icon Icon | Clay Clay |
|---|---|---|
| Segment | Marketing | Marketing |
| Version | 2025 | Workflows |
| Entry cost | from $499/mo | Free tier · from $149/mo |
| Pricing tiers | — | Free free · Starter $149 · Explorer $349 · Pro $800 |
| Model stack | frontier models | ChatGPT · Claygent · Claygents · GLM 5.2 · GPT-4 · GPT-4o · Kimi K2.6 · Sculptor AI |
| Context window | — | Not published |
| Public API | ||
| Routes models | ||
| Changes / 30d | 0 | 5 |
| Origin | Global | Global |
| Capabilities | Creative generation, Ad testing, Winner analysis | Data waterfall, Claygent research agent, CRM sync, Signal triggers, Sequence writing, Data marketplace, Waterfall enrichment, Claygents (AI Agent) |
Clay
Waterfalls dozens of data providers and writes personalised sequences with AI.
Full Clay record →