Head to head

Klaviyo AI vs Clay

Klaviyo AI (Klaviyo) and Clay (Clay) both sit in Marketing. Klaviyo AI is the cheaper entry point at from $45/mo. Clay shipped more tracked changes in the last 30 days (5 vs 0). Every value below comes from the latest crawl of the vendors' own pages.

AttributeKlaviyo AI

Klaviyo

Clay

Clay

SegmentMarketingMarketing
Version2025Workflows
Entry costfrom $45/moFree tier · from $149/mo
Pricing tiersFree free · Starter $149 · Explorer $349 · Pro $800
Model stackin-house MLChatGPT · Claygent · Claygents · GLM 5.2 · GPT-4 · GPT-4o · Kimi K2.6 · Sculptor AI
Context windowNot published
Public API
Routes models
Changes / 30d05
OriginGlobalGlobal
CapabilitiesPredictive LTV, Segment builder, Copy generationData waterfall, Claygent research agent, CRM sync, Signal triggers, Sequence writing, Data marketplace, Waterfall enrichment, Claygents (AI Agent)

Clay

Waterfalls dozens of data providers and writes personalised sequences with AI.

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