Persado
Language optimisation proven against conversion lift.
Full Persado record →Head to head
Persado vs Clay
Persado (Persado) and Clay (Clay) both sit in Marketing. Persado is the cheaper entry point at Enterprise quoted. Clay shipped more tracked changes in the last 30 days (5 vs 0). Every value below comes from the latest crawl of the vendors' own pages.
| Attribute | Persado Persado | Clay Clay |
|---|---|---|
| Segment | Marketing | Marketing |
| Version | 2025 | Workflows |
| Entry cost | Enterprise quoted | Free tier · from $149/mo |
| Pricing tiers | — | Free free · Starter $149 · Explorer $349 · Pro $800 |
| Model stack | in-house NLG | ChatGPT · Claygent · Claygents · GLM 5.2 · GPT-4 · GPT-4o · Kimi K2.6 · Sculptor AI |
| Context window | — | Not published |
| Public API | ||
| Routes models | ||
| Changes / 30d | 0 | 5 |
| Origin | Global | Global |
| Capabilities | Message generation, Experimentation, Lift measurement | Data waterfall, Claygent research agent, CRM sync, Signal triggers, Sequence writing, Data marketplace, Waterfall enrichment, Claygents (AI Agent) |
Clay
Waterfalls dozens of data providers and writes personalised sequences with AI.
Full Clay record →