Head to head

Surfer SEO vs Clay

Surfer SEO (Surfer) and Clay (Clay) both sit in Marketing. Surfer SEO is the cheaper entry point at from $49/mo. Clay shipped more tracked changes in the last 30 days (11 vs 3). Every value below comes from the latest crawl of the vendors' own pages.

AttributeSurfer SEO

Surfer

Clay

Clay

SegmentMarketingMarketing
VersionMCPClaygent
Entry costfrom $49/moFree tier · from $60/mo
Pricing tiersDiscovery $49 · AI Search Analytics $82 · Standard $99 · Pro $182 · Peace of Mind $299Free free · Launch $60 · Growth $205 · Enterprise free
Model stackChatGPT · Claude · Gemini · GPT-4 · Perplexity · Surfy · Undisclosed frontier LLMChatGPT · Claygent · Claygents · GLM 5.2 · GPT-4 · GPT-4o · Kimi K2.6 · Sculptor AI
Context windowNot publishedNot published
Public API
Routes models
Changes / 30d311
OriginGlobalGlobal
CapabilitiesContent score, SERP analyser, Outline builder, AI tracker, Auto-optimise, AI SEO Optimization, AI Writing Assistant (Surfy), AI Detector & HumanizerData waterfall, Claygent research agent, CRM sync, Signal triggers, Sequence writing, Data marketplace, Waterfall enrichment, Claygents (AI Agent)

Clay

Waterfalls dozens of data providers and writes personalised sequences with AI.

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