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Hex

Hex · #2 most active of 11 in Data & Analytics

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Collaborative data notebooks where Magic writes SQL and Python for you.

Current version

2026 platform

Entry cost

Free tier, Professional $36/user/mo

Changes / 30d

1

Capabilities

  • Magic AI
  • SQL and Python cells
  • Semantic model awareness
  • App publishing
  • Notebook agent

Pricing

  • Community

    Free

  • Professional

    $36

  • Enterprise

    custom

    Free

Entry price over time

Not enough pricing history yet — we start charting from the second observation.

Geek mode

Models under the hood

  • GPT-5.2

    OpenAI

    disclosed

  • Claude

    Anthropic

    disclosed

Context window

Not published

Public API

yes

Multi-model routing

yes

Stack signals

  • Warehouse connectors
  • dbt integration

Shared model stack

Other tracked products running on the same foundation models — a quick read on how much of the catalog moves when one of these models changes.

green disclosed · amber inferred · grey unknown

Reported scale

Reference data. Each figure is whatever the source actually said — weekly users, downloads, revenue run-rate — with its own definition and date. These are not comparable between tools and are never used to rank anything.

No public usage figure on record for this product.

Also in Data & Analytics

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Snowflake Cortex

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LLM functions inside the warehouse

Version
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Cost
Consumption-based credit pricing
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AI/BI Genie

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Ask your lakehouse questions

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Consumption-based DBU pricing
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Fivetran

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Managed pipelines feeding the AI data layer.

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Cost
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Gemini in Looker

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Conversational analytics over the Looker semantic model.

Version
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Cost
Bundled with Looker
Model
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Elsewhere on the same models

Products in other segments that name one of Hex's models in their stack.

Amazon Q Business

AWS

Enterprise assistant grounded in a company's AWS-connected content.

Version
2025
Cost
from $3/mo
Model
Claude
Atlassian Rovo

Atlassian

Search, chat and agents across Jira, Confluence and connected SaaS.

Version
2025
Cost
Included with paid Jira/Confluence plans
Model
Claude
Breeze

HubSpot

AI across the CRM

Version
2026 release
Cost
Included in paid HubSpot plans
Model
GPT-5.2
ChatGPT

OpenAI

1

General-purpose assistant

Version
GPT-5.2
Cost
Free tier, Plus $20/mo
Model
GPT-5.2
ChatGPT Agent

OpenAI

Browser-using assistant

Version
ChatGPT Agent
Cost
from $20/mo
Model
GPT-5.2
Clay

Clay

1

GTM data enrichment and outreach

Version
2026 platform
Cost
Free tier, Starter $149/mo
Model
GPT-5.2

Change history

  • capability

    Magic became aware of dbt semantic models

    Magic AIMagic AI, Semantic model awareness

    source